Always provide your target group with relevant information – while they sleep! Email automation makes it possible: Triggered by certain action patterns of your users, predefined newsletter streams always …

With successful e-mailings, you can reach a large target group with comparatively little personnel and financial effort. In the process, you can increase your sales or raise your profile, …

Personalization has always been considered a panacea in the battle for customer attention. But how can personalization be used sensibly in email marketing? And what strategic considerations are necessary, …

For years, the rumor has persisted that email marketing no longer works in times of new forms of communication such as social media or Whatsapp. But even in 2021, …