Amazon seller tools in 2025, such as Helium 10, Jungle Scout, Seller Sprite, Carbon6, SellerBoard, SellerAmp, and AMZScout, give FBA sellers cutting-edge capabilities to find in-demand products, keep an eye on competitors, automate PPC campaigns, and manage inventory. While SellerBoard and Seller Sprite provide accurate profit analytics and pricing insights, Helium 10 and Jungle Scout are leaders in AI-driven product research and keyword tracking. Carbon6 improves workflow automation in a variety of markets.
By substituting real-time data and strategic automation for guesswork, these tools assist sellers in scaling more quickly. Examine the comparison in its entirety to determine which Amazon seller tool best suits your business plan.
Table of Contents
Top Amazon Seller Tools (Individual Platforms)
1. Helium 10
The all-inclusive Amazon seller software suite Helium 10 was created especially for FBA sellers and e-commerce entrepreneurs who want to grow their Amazon business. Multiple subscriptions and disparate data sources are no longer necessary thanks to the platform’s integration of key seller tools into a single dashboard.
The software offers data-driven solutions for each step of the selling process, benefiting both novice and seasoned Amazon sellers. Based on current market data and past trends, Helium 10 provides actionable insights for everything from initial product research and supplier validation to continuous listing optimization and inventory management.
The value of Helium 10 for serious Amazon sellers is found in its capacity to provide deep analytical capabilities while streamlining intricate procedures. In Amazon’s dynamic marketplace, the platform assists users in maintaining competitive pricing strategies, optimizing listings for maximum visibility, and identifying lucrative product opportunities.
Features:
- Black Box Product Research: Advanced product finder with customizable filters and validated market data to identify profitable opportunities.
- Cerebro Keyword Research: Reverse ASIN lookup tool that reveals competitor keyword strategies and search terms driving sales.
- Index Checker: Verifies keyword indexing status for listings to ensure visibility in Amazon search results.
- Magnet Keyword Research: Generates thousands of relevant keywords with search volume data for listing optimization.
Pricing:
- Starter Plan: $29/month – Basic access to essential tools
- Platinum Plan: $79/month – Full access to all tools with moderate usage limits
- Diamond Plan: $229/month – Advanced features with higher usage limits
- Elite Plan: $399/month – Maximum limits and private Facebook group access
Use our Helium 10 coupon code to get a 20% discount.
30-day money-back guarantee available for all plans
Free plan offers limited access to basic features
2. Data Dive Tools
For FBA private label sellers who wish to make data-driven choices about product research, listing optimization, and keyword targeting, Data Dive is a robust Amazon seller tool. It was developed by seasoned seven-figure Amazon sellers with the goal of expediting the research-to-launch process by closely examining competitor ASINs, assessing keyword demand, and grouping keyword themes for ranking.
With its user-friendly, analytics-heavy interface, Data Dive allows users to validate niches, produce high-converting listings, and dominate particular keyword markets—unlike many generic tools.
Features:
- Deep ASIN Reverse Lookup: Pull keyword data, pricing, and sales insights directly from competitor ASINs to understand what’s driving their success.
- Keyword Clustering: Automatically group related keywords by search intent and ranking difficulty to organize your content strategy.
- AI-Powered Listing Builder: Generate optimized product titles, bullet points, and descriptions using AI based on high-traffic keyword clusters.
- Dive Engine™ Niche Analyzer: Score niches for demand, competition, and profitability to help you choose the right private label product.
- Market Intelligence Tools: Identify gaps in your competitors’ listings, pricing weaknesses, and keyword opportunities for better positioning.
- Chrome Extension: Quickly analyze ASINs and run keyword dives while browsing Amazon product pages in real time.
- Team Collaboration: Assign tasks, share dives, and manage listing workflows with virtual assistants, team members, or copywriters.
Pricing:
- Starter Plan: $39/month
- Standard Plan: $149/month
- Enterprise Plan: $490/month
Pay annually to get two months of Data Dive free, plus enjoy 30% off with our Data Dive discount code.
3. Seller Sprite
Seller Sprite is a all in one tool designed specifically for Amazon sellers. The software combines advanced data analysis with artificial intelligence to process information from over 20 million products monthly, providing sellers with actionable insights for product sourcing and inventory management.
The platform serves Amazon FBA sellers, private label sellers, and wholesale sellers who need reliable data for making informed business decisions. By providing sales estimates, pricing trends, and competitive analysis, Seller Sprite helps sellers identify profitable niches while avoiding oversaturated markets. The tool is particularly valuable during the product research and sourcing phase of the Amazon seller journey.
Seller Sprite’s real-time tracking capabilities allow sellers to monitor multiple ASINs simultaneously, tracking crucial metrics like inventory levels, sales velocity, and Best Seller Rank changes. This comprehensive approach to market intelligence enables sellers to make data-driven decisions about inventory management and product selection.
Features:
- Giant Product Database: Access to extensive product information across Amazon marketplaces, with advanced filtering for niche product identification
- Real-time Analytics Dashboard: Monitor key metrics including sales trends, BSR changes, and inventory levels across multiple ASINs
- Competitor Intelligence Tools: Track competitor pricing, review patterns, and sales performance to optimize your market position
Pricing:
- Basic Plan: $39/month
- Monthly Plan: $79/month
- Standard Plan: $79/month
- Advanced Plan: $129/month
- VIP Plan: $189/month
14-day free trial available for all plans
Annual subscriptions receive 30% discount using our coupon code.
30-day money-back guarantee
4. Carbon6
Carbon6 is a comprehensive Amazon seller ecosystem that combines multiple tools and solutions into one integrated platform. Designed specifically for Amazon FBA sellers and private label brand owners, Carbon6 streamlines critical business operations through unified data management and automated processes. The platform addresses key challenges faced by established sellers looking to scale their operations efficiently.
The software brings together essential functions like PPC management, inventory tracking, and profit recovery into a single dashboard, eliminating the need to switch between multiple applications. This integration particularly benefits sellers managing large product catalogs or multiple brands who need synchronized data and automated workflows to maintain competitive advantages in the marketplace.
Features:
- PPC Automation Suite: Advanced advertising management through PixelMe and DSP Prime, offering attribution tracking and campaign optimization across multiple marketplaces.
- Profit Recovery System: Automated reimbursement detection and filing through Seller Investigators, identifying missed FBA refunds and fee discrepancies.
- Inventory Management Platform: SoStocked provides demand forecasting, restock planning, and supply chain optimization with real-time inventory tracking.
- Supply Chain Analytics: Built-in tools for sustainable packaging optimization and supplier relationship management.
Pricing:
Carbon6 offers five different services, each with its own pricing.
5. SellerBoard
A complete analytics and financial management tool created especially for Amazon sellers is called SellerBoard. The software helps sellers understand their actual costs and profitability across all marketplace operations by offering real-time profit tracking and comprehensive financial insights.
For FBA sellers who require accurate cost attribution and profit calculations, this Amazon seller tool is especially helpful. It allows sellers to make data-driven decisions about pricing, inventory, and overall business strategy by breaking down each fee, expense, and revenue stream. The platform is a vital tool for sellers aiming to effectively grow their Amazon business because of its automation features and inventory management capabilities.
Features:
- Profit Analytics Dashboard: Real-time financial tracking with detailed P&L reports, cost breakdowns, and margin analysis per SKU.
- Automated Review Management: Built-in autoresponder system that sends strategic review requests to customers, helping increase product feedback and ratings.
- Inventory Control System: Advanced tracking and alert system for stock levels, reorder points, and stockout prevention, with turnover rate calculations.
- Stock Performance Metrics: Detailed analysis of inventory efficiency, including holding costs and optimal reorder quantities.
- Sales Velocity Tracking: Real-time monitoring of sales performance with trend analysis and forecasting capabilities.
Pricing:
- Starter Plan: $19/month – Up to 3,000 orders/month
- Professional Plan: $29/month – Up to 6,000 orders/month
- Business Plan: $39/month – Up to 15,000 orders/month
- Enterprise Plan: $79/month – Up to 50 000 orders/month
One month free trial available for all plans.
Monthly and annual billing options (save 20% with annual).
6. Jungle Scout
Jungle Scout is a full suite of Amazon seller software made especially for private label brands, Amazon FBA sellers, and e-commerce business owners. To assist sellers in making well-informed decisions regarding product opportunities and business expansion, the platform offers crucial supplier analysis tools, market research capabilities, and data-driven insights.
For both novice and seasoned Amazon sellers, the software offers a comprehensive solution that addresses all the important facets of the selling process, from supplier sourcing to continuous performance monitoring to initial product research. In addition to offering precise sales estimates and trend analysis, Jungle Scout’s analysis of more than 475 million Amazon products helps users find lucrative niches with strong demand and controllable levels of competition.
Features:
- Opportunity Finder: Advanced product research tool that identifies high-potential niches based on customizable criteria including demand, competition, and seasonality.
- Supplier Database: Comprehensive directory of verified suppliers with performance metrics, shipping data, and competitor supplier information.
- Sales Analytics Dashboard: Real-time tracking of product performance, profit margins, inventory levels, and competitor pricing movements.
- Keyword Research Tool: In-depth keyword analysis showing search volume, trends, and competitive metrics for Amazon product listings.
- Chrome Extension: Browser-based tool for instant product research and sales estimates while browsing Amazon.
Pricing:
- Starter Plan: $49/month – Includes essential research tools and Chrome extension
- Growth Accelerator Plan: $79/month – Adds advanced features and supplier database
- Brand Owner Plan: $149/month – Full access to all features with higher usage limits
Save 40% by paying annually.
7-day money-back guarantee
7. Viral Launch
Viral Launch is an all-inclusive platform for Amazon sellers that integrates more than 20 crucial tools into a single dashboard. Advanced market intelligence, product research tools, and optimization features tailored for Amazon FBA sellers, private label brands, and e-commerce entrepreneurs are all included in this one-stop solution.
Because of the platform’s exceptional data reliability rate of 88.4%, sellers are able to make well-informed decisions regarding pricing strategies, product launches, and market opportunities. Viral Launch provides actionable insights throughout the entire selling process, from initial product discovery to continuous optimization and performance tracking, regardless of whether you’re managing an established brand or just beginning your Amazon journey.
The platform is especially helpful for private label sellers as it tracks the movements of competitors, helps find lucrative niches, and optimizes listings for optimal visibility. By combining necessary tools like keyword research, market analysis, and pricing optimization into a single, intuitive interface, it simplifies the frequently difficult process of selling on Amazon.
Features:
- Product Discovery: Advanced algorithm identifies high-potential products with optimal demand-to-competition ratios and profit margins.
- Keyword Research & Tracking: Comprehensive database of Amazon search terms with volume metrics and ranking data to improve listing visibility.
- Market Intelligence: Real-time competitor analysis, sales estimates, and market trend tracking across all Amazon categories.
Pricing:
- Essentials Plan: $69/month – Basic research and tracking tools
- Pro Plan: $99/month – Advanced features including Market Intelligence
- Pro Ads Plan: $199/month – Full suite of tools with increased limits
All plans include 14-day free trial.
Annual subscriptions available at 20% discount.
How to Choose the Right Amazon Seller Tool for You?
Choosing the right Amazon seller tool requires you to match business needs to feature strengths. For advanced PPC optimization and broad marketplace visibility, Helium 10 and Seller Sprite both provide robust search term analysis and listing optimization modules. For profit tracking and cost reduction, SellerBoard’s real-time analytics and automated alerts streamline financial management. Jungle Scout’s supplier database and demand analysis open critical supply chain visibility, useful for sourcing new products or vetting manufacturers. New brands and startups may prefer Jungle Scout’s simpler interface, while large operations scale faster using Carbon6’s automation suite.
What Tool Do Most Sellers Use? [Poll + Results]
Most successful Amazon sellers rely on a combination of Helium 10 and Jungle Scout for core activities including product research and listing optimization. In a recent industry poll, over 45% of FBA sellers reported using Helium 10 as their primary tool, with Jungle Scout second at 32%.
FBA experts surveyed favored platforms offering automation, real-time competitive insights, and native integration with Amazon Seller Central.
Watch: Real Amazon Sellers Review These Tools
Real Amazon sellers who reviewed these tools cited Helium 10’s “Magnet” keyword research tool, SellerBoard’s cost tracking dashboard, and Carbon6’s automated reimbursement features as high-impact examples. Testimonies highlighted the time saved on listing audits, campaign adjustments, and supply chain vetting as key value drivers.
How to Launch a Product Using These Tools
Launching a new product using these tools involves five steps: use Jungle Scout or Helium 10 for niche and demand research, analyze keywords with Helium 10 Magnet or Seller Sprite, calculate profit margins and costs with SellerBoard, automate compliance and shipment tracking with Carbon6, and monitor real-time sales and inventory across all platforms. This workflow ensures you minimize risk, hit launch deadlines, and optimize every listing element for visibility and conversion.
Leverage Amazon seller tools like Helium 10, Seller Sprite, Carbon6, SellerBoard, and Jungle Scout to streamline research, analytics, and automation throughout your business journey. Optimize each product launch with granular keyword targeting and inventory tracking for the best results. The best Amazon seller tools consistently reveal actionable insights while removing operational friction, helping your brand outperform competitors.
Types of Amazon Seller Tools (By Function)
1. Amazon Product Research Tools
What Are the Best Amazon Product Research Tools for 2025?
Amazon product research tools help sellers find profitable products by analyzing demand, competition, and market trends. These tools save hours of manual research and reduce the risk of choosing the wrong products to sell. Read our guide to the best Amazon product research tools to discover the top options for 2025.
2. Amazon Keyword Research Tools
Which Amazon Keyword Research Tools Help Sellers Find Profitable Keywords?
Keyword research tools reveal the search terms Amazon shoppers use most, allowing sellers to optimize product listings and PPC campaigns for maximum visibility. See our full list of the best Amazon keyword research tools to target the right customers and boost sales.
3. Amazon Listing Optimization Tools
What Are the Top Amazon Listing Optimization Tools for Higher Conversions?
Listing optimization tools help improve product titles, bullet points, descriptions, and images so they rank higher and convert better. They also identify missed keyword opportunities. Check out the best Amazon listing optimization tools to increase traffic and sales.
4. Amazon Competitor Analysis Tools
Which Amazon Competitor Analysis Tools Give You an Edge
Competitor analysis tools let sellers monitor rival pricing, keywords, promotions, and strategies to stay ahead in the market. Explore our recommendations for the best Amazon competitor analysis tools to gain a competitive edge.
5. Amazon PPC Advertising Tools
What Are the Best Amazon PPC Advertising Tools for Better ROI?
PPC advertising tools make it easier to manage and optimize Amazon ad campaigns for better ROI. They help track performance, adjust bids, and find high-converting keywords.
Discover the best Amazon PPC advertising tools for scaling your paid campaigns profitably.
6. Amazon Inventory Management Tools
Which Amazon Inventory Management Tools Help Prevent Stockouts?
Inventory management tools prevent stockouts and overstocking while automating restock alerts. They ensure you always have the right products available.
Check out the best Amazon inventory management tools to streamline your operations.
7. Amazon Analytics & Reporting Tools
What Are the Best Amazon Analytics & Reporting Tools for Sellers?
Analytics tools give sellers detailed insights into sales, conversions, traffic sources, and customer behavior. This data helps in making smarter business decisions.
See our list of the best Amazon analytics & reporting tools to track and grow your business effectively.
8. Amazon Repricer Tools
Which Amazon Repricer Tools Help Win the Buy Box?
Repricer tools automatically adjust your prices to stay competitive and win the Buy Box without losing profits.
Find out which are the best Amazon repricer tools to maximize sales while protecting margins.
9. Amazon Review & Feedback Tools
What Are the Best Amazon Review & Feedback Tools for More Positive Ratings?
Review and feedback tools help sellers request, manage, and respond to customer reviews — a key factor in building trust and improving conversion rates.
Check out the best Amazon review & feedback tools to strengthen your seller reputation.
10. Amazon Refunds, Fees & Compliance Tools
Which Amazon Refunds, Fees & Compliance Tools Protect Your Profits?
These tools help recover lost revenue from incorrect fees, damaged inventory, or other seller account issues. They also ensure compliance with Amazon’s policies.
Explore the best Amazon refunds, fees & compliance tools to protect your profits.
11. Amazon Product Launch & Promotions Tools
What Are the Best Amazon Product Launch & Promotions Tools?
Product launch tools boost visibility during a product’s early sales period through giveaways, discounts, and targeted promotions. Read our guide to the best Amazon product launch & promotions tools to kickstart sales momentum.
12. Amazon Multichannel Management Tools
Which Amazon Multichannel Management Tools Expand Your Reach?
Multichannel management tools allow sellers to list and manage products across Amazon, eBay, Walmart, and more from one dashboard. Discover the best Amazon multichannel management tools to expand your reach and boost sales.
Conclusion
Helium 10 is the best tool for Amazon sellers, providing inventory control, PPC management, keyword optimization, and product research all on one platform.
For sellers who value an analytics-driven approach, Seller Sprite offers incredibly detailed market and competitor insights.
Large-scale FBA companies benefit from Carbon6’s expertise in automating routine seller tasks like compliance monitoring, reimbursement management, and repricing. SellerBoard provides insight into actual per-product margins by concentrating on profit analytics, real-time sales tracking, and expense management.
For sellers launching new SKUs or brands, Jungle Scout performs exceptionally well in AI-driven opportunity assessment, intuitive product and supplier discovery, and historical sales data analysis.
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