Amazon First-Order Profit vs. LTV: Why Breakeven Acquisition Wins
Unit Economics Strategy • September 2026 ⚖️ Acquisition vs. Compounding Stop Demanding Day-One Profits on High-Repeat Products Demanding a 20% net margin on the first order of a consumable product artificially constrains your PPC bidding power and caps your brand growth. By shifting from single-order margin targeting to a 60, 90, or 180-day Customer Lifetime … Read more