Here is the article about Email List Segmentation. We have already presented newsletter or website registration, as well as online store purchases, as possible triggers for an automation chain above. But there are other creative … Read more
With successful e-mailings, you can reach a large target group with comparatively little personnel and financial effort. In the process, you can increase your sales or raise your profile, for example. However, email marketing is … Read more
Personalization has always been considered a panacea in the battle for customer attention. But how can personalization be used sensibly in email marketing? And what strategic considerations are necessary, also in terms of tool selection? … Read more
14 Tips for Email Marketing to work like a pro. For years, the rumor has persisted that email marketing no longer works in times of new forms of communication such as social media or Whatsapp. … Read more
Writing good email copy will ease your work and increase email open rates and link click-through rates. Many don’t realize just how important writing is for email copyrighting campaigns. Not only is it one of … Read more