How to Increase Email Newsletter Click-Through Rate: 5 Tips in 2026

Increase-email-click-through-rate

Increasing your email newsletter click-through rate (CTR) is a strategic marketing optimization process that improves the percentage of email subscribers who click on embedded links, call-to-action buttons, and content recommendations inside broadcast campaigns. The average email newsletter click-through rate across major digital publishing industries ranges from 1.5% to 3.2%. Applying proven psychological copywriting principles, responsive … Read more

Reduce Email Newsletter Unsubscribes: What You Can Do About it?

Reduce email unsubscriber rate

Want to Reduce Email Newsletter Unsubscribes? Then you should read this article. If you work in email marketing, you naturally want to avoid email unsubscribes. However, in some cases, you won’t succeed and your recipients will unsubscribe from your newsletters. Is that the end of it? Not quite. An optimally designed unsubscribe process offers many … Read more

Best Time to Send an Email Newsletter in 2026 (Timing Benchmarks)

Best time to send an email newsletters

The best time to send an email newsletter is between 9:00 AM and 11:00 AM in the recipient local time zone on Tuesday and Thursday, yielding peak open rates exceeding 28% and click-through rates above 4.8%. Email deliverability algorithms and subscriber inbox habits create distinct daily engagement windows when professional readers actively process incoming communications. … Read more