Traffic is crucial for marketing: your traffic equals your reach and it can make or break your marketing. If it isn’t as high as it should be, then you’re clearly doing something wrong, or simply not taking advantage of the latest techniques.
Although this may seem daunting, these ten easy tips will have you on the path to improving your traffic generation in no time.
1 . Create Content That People Want
“One of the most common marketing mistakes that I see, in advertisers trying to increase the traffic to their content, is that they don’t create what people want to see,” says Robert Odom, a project manager at Education assignment help, “although this might seem obvious once you think about it, many marketers get excited by their ideas and forget that their audience need to feature in their plans.”
In short, make sure that, when you create your content, people actually want to see it!
You can do so by researching and getting to know your audience. Create personas that will guide you on your way to creating better and more useful content for your audience.
You can use social media listening tools to understand what your audience wants to read about, go to Quora and seek the most prominent questions in your industry and so on.
You can also ask your audience through a survey, by asking them to offer their content ideas or to ask you questions in the comments, you can read the comments and see if there are any useful elements there.
All of this will help you make your content more targeted and more attractive for your audience.
2 . Consider Webinars
Webinars can be brilliant resources for your marketing. Not only can you provide the webinar as an in-depth marketing resource on a page which will be viewed by already interested audience members, who may be actively searching for more information, but you can edit the webinar into several shorter clips for advertising which is meant to hook viewers, leading to higher traffic for you.
You can create a webinar that would serve as a lead magnet. It doesn’t have to be too long or too elaborate. It just needs to answer one specific question that your audience will want to know about or offer a bit of wisdom for free. It will get people to sign up.
But you can also sell your webinar and earn from that as well. It can turn into a course or something similar. The important thing is that you use that information properly and that you make sure it’s accurate and interesting for your audience.
3 . Consider How-To Guides
Nowadays, people often search on the internet for how to do anything, so why not take advantage of this by offering how-to guides on subjects related to whatever you are advertising? If you are offering people a service, then they are more likely to click on your links, increasing your traffic generation.
You can create how-to articles, how to videos and ebooks that can help your audience learn to do something new and interesting.
It’s an educational element that will make you more popular online and more people will flock to your website as they will be able to learn more about things that they really care about.
Through that content, you will be able to get them as customers on your website without much effort. Make sure that the content is actually helpful and that all of the facts are accurate and backed by proper links.
4 . Don’t Ask For Too Much
Many users of the internet who have experienced advertising report that they do not continue clicking advertisements to marketing websites, even those that they are interested in, if too much information is required off them.
People won’t trust you automatically – don’t scare away potential customers by asking for too many details, just so that they can see your website!
Their name and their email adress is all you need at that first sign up. Sometimes you can even ask for an email address only and that will be all you need.
This will give you many more chances to get them as subscribers. If you need more data about your subscribers, you can offer optional forms or surveys later, when they already know and like your newsletter.
Don’t overwhelm your audience right away and make sure that you are allowing them to get to know you and get used to you being in their lives before you go for the extra information. Make it easy for them and respect their needs.
5 . Prompt Action
If your audience just see, for example, a sponsored post by you, but there are no instructions on what they can do with your company on the post, then they won’t be interested or won’t know what to do next.
Prevent this and generate traffic by including special offers, clear links to websites or prompts to buy a product or use a service.
You see, if you just offer something without asking for anything in return or some action, they won’t even know that it’s a possibility to make the next move.
So, make sure that you are prepared to always offer an appropriate CTA or something similar that will help your customers find a way to you and your products or services. The CTA should be clear, interesting and very transparent on what’s behind it.
6 . Find A Constant Audience
Subscribers, followers or friends – whatever your marketing platform calls them, they’re your constant audience members who are interested in your company and want to follow you.
Reward them with mentions or giveaways, and celebrate milestones (1000 followers, etc.) publicly to make them feel loved, and more likely to stay with the brand and generate traffic on your content.
You need to be loyal to them just as much as you want them to be loyal to you. In that spirit, make sure that you are always very open for different means of collaboration with them.
As mentioned, hosting giveaways, contests and various other similar elements is fun, but you can also reeward your best customers withfrequent discounts, freebies, birthday surprises and so on.
All of this makes a huge difference in your business as these are your best and most frequent consumers who will be so delighted that they will make sure to buy from you again.
7 . Easy Comparison
Don’t make your audience have to work to understand your online presence: litter descriptions or captions of posts with keywords and hashtags, to make it clear which area of business you are advertising for.
This way, your audience will know what you are selling and be able to click if interested immediately, without being confused and not contributing to traffic.
The key is always to be more clear, more precise and more targeted in whatever you have to say. You need to be able to give them enough clues so they will understand how they can contribute.
It needs to be simple and understandable as well as informative and targeted to that specific audience that you want to attract with your advertisements.
8 . Niche Community
Whatever your company specializes in, it’s more than likely that there’s a social media platform for that niche. So, instead of casting your net wide with a general platform like Instagram or Snapchat, you could find a platform which will be filled with your target audience, who will instantly be more passionate about your marketing.
Social media is the perfect spot for all of your needs. You can advertise there for free or use paid advertisements, you can go for engagement with your audience and so on.
The point is that you can truly show your own personality and that you can let the audience connect with you on a more personal level.
9 . Product Reviews
Another type of content which your audience may go searching for on their own are product reviews, so, if your advertising offers product reviews – of your products or even similar products on the market – then your audience will be more likely to engage with your content and drive traffic onto your advertising sites.
You can get an influencer to discuss your products on their blog or on social media and this will give you more audience and a wider reach that will help you get more customers.
10 . Comments
When users engage with your content – like commenting, as a good example – make sure that you reply to those comments.
If viewers have pre-existing concerns or misconceptions, then you could persuade them through friendly council and public communication to use your service, increasing traffic, while also giving you a friendly, engaging look to the rest of your audience, making other users more likely to give your company a try and heighten your traffic stats.