The complete guide to email automation for beginners to build an email sequence to deliver mail on autopilot. Always provide your target group with relevant information – while they sleep! Email automation makes it possible: … Read more
The perfect article about how to avoid email going to spam folder. One of the main goals of your eMail marketing campaigns is that your communications reach your subscribers’ inbox, but many times your emails … Read more
Here is the article about Email List Segmentation. We have already presented newsletter or website registration, as well as online store purchases, as possible triggers for an automation chain above. But there are other creative … Read more
With successful e-mailings, you can reach a large target group with comparatively little personnel and financial effort. In the process, you can increase your sales or raise your profile, for example. However, email marketing is … Read more
Personalization has always been considered a panacea in the battle for customer attention. But how can personalization be used sensibly in email marketing? And what strategic considerations are necessary, also in terms of tool selection? … Read more