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Personalization has always been considered a panacea in the battle for customer attention. But how can personalization be used sensibly in email marketing? And what strategic considerations are necessary, also in terms of tool selection? … Read more
14 Tips for Email Marketing to work like a pro. For years, the rumor has persisted that email marketing no longer works in times of new forms of communication such as social media or Whatsapp. … Read more
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