Building your online presence has been one of the most essential things for your business these days. Aided with technology, there have been several strategies in digital marketing that you can leverage with like social media, email marketing, collaboration with influencers, and building your own website.
One of the most important methods of digital marketing that you may have come across is Search Engine Optimization (SEO). If you have been working with SEO for quite some time now, you know the potential it can bring to boost your online presence and make you on top of your consumer’s mind.
However, you would also know that working with SEO is not an easy task especially if you are just starting. Gladly, there are tools to help you achieve your SEO goals and monitor your SEO activity and progress.
In this article, we have gathered 10 trends in SEO tools that can help you this year.
What is SEO?
SEO or Search Engine Optimization is viewed as one of the integral parts of digital marketing in building your authority and reputation online. It makes your website crawl in search engines through organic ways. It allows customers to find your website easily with the use of keywords and phrases that is relevant to your business.
Types of SEO
Mostly used by many, this type of SEO includes anything to do with writing and creating content on your website. This involves three elements which are keyword strategy, site structure and copywriting.
Your priority in this type is to be able to deliver quality content that can attract your potential customers.
OFF Page SEO
To power up your website you need to do Off-page search engine optimization. It involves processes like building backlinks through Pbn, Guest posting, niche edits, commenting, forum link building, etc to boost your website in search engines. To learn more about Off-page Seo You should Read this post.
Works with well for brands with the regional consumer base, Local SEO refers to a way you optimize your online presence from local searches.
Product Page SEO
This type of SEO focuses on creating original content that engages the user to your website.
Voice Search SEO
It has started as a small concept that is now gaining momentum as it reaches one billion searches now every month.
Because of its offering in terms of convenience, it has been growing significantly which you cannot ignore and not leverage for your business.
Trend in Best SEO Tools this 2020
As SEO seemed to be one of the most essential things to do to make your business grow, here a list of SEO tools that you try this year.
1. Answer The Public
This is a keyword tool that looks for questions that people ask on forums, blogs and even on social media then turns these questions into keywords.
What makes it awesome is that it provides “vs.keywords” that can be a good starting point for question queries that can be turned into organic traffic.
2. Screaming Frog
A recommended tool by SEO experts, Screaming Frog can save you a lot of time in terms of auditing your site to check your SEO performance. It has also the ability to find and reports for possible issues related to the content, link building and redirections.
This site uses a Google-like crawler that can crawl your site and even your competitors’ site to check for insights you can use to enhance your SEO strategies.
3. Animalz Revive
The site that tells you which of your old content needs an update or an upgrade. It also lets you know which of your content needs your utmost attention.
An all-time favorite and is expected to still be loved in the coming years, SEMRush is a powerful tool that lets you know your competitors’ best keywords and as well an in-depth analysis. It can give you assess to your rankings and provide you with new opportunities to have better rankings. It has features like Domain vs Domain and On-Page SEO Checker tool that help you with your SEO analytics.
An SEO & website analysis tool, Woorank can track your SEO score and report on how you can improve your site’s on-page and off-page performance based on your data. This tool provides you with a detailed checklist and guidelines as it understands what is lacking in your website in terms of content and technical perspective.
Not only it can recognize duplicate content, security issues and downtime of your site, but you can also plugin with your competitors to check on what keywords they are targeting.
A keyword finder tool, Uber suggest can help you identify keywords and give you detailed data on keyword’s search intent and difficulty.
With this tool, you can find the correct terminologies for your site which includes short to long-tail phrases. It also gives you a keyword comparison (“X vs Y”) and keywords that are targeted and highly converting.
This tool boasts of its deep features set and excellent reporting that you can leverage in your SEO game. With SypFu, you can easily check the number of times a keyword has been searched and determine its difficulty to rank.
You can also spy on your competitors to know the keywords that they are using, the number of clicks they get per month, and how many organic keywords they have.
Another one of the best SEO tools considered by experts, SEOQuake acts as an SEO checker that performs site audits and website comparison that lets you know how you perform against competitors.
One of the most used and recommended SEO tools available online, it comes in at second after Google as the largest website crawler. Ahrefs’ Site Audit feature is considered by a lot of SEO experts to be the best SEO analysis tool you can find.
This tool has a lot to offer which includes highlighting parts of your website that need attention and improvement to competitor research that can help you get the best ranking.
10. Google Search Console
Still part of every list, Search Console by Google, is as essential as all of your efforts to make your SEO success. Using this tool can let you rely on the fact that all of the data you derive from it is legit, unlike those coming from the other tools available in the market.
Final Thoughts: Best SEO Tools
Technology has become an integral part of making your business grow and even in yourself to become more productive. However, these do not mean that you will just completely rely on it and not do your part.
No matter how good or best the SEO tools on this list are, it still lacks the best component, you. These tools may help you get better rankings and enhance your website’s optimization but it is up to you to find the right balance and make it work. No matter what tool you use as long as you put effort into it, you will always get ahead of your competitors.
Working with SEO may be a bit overwhelming especially for those who are just starting but once you have fully understood your SEO goals, find the right tool for you and do your best, you will get a step ahead.