Whether you are an established blogger or copywriter or are only starting your content writing career and are looking for the best ways to do so, dedicated and best content writing tools can indeed turn the tide in your favor.
While local text editors such as Microsoft Word offer rudimentary content writing and formatting functionality, the shifting nature of SEO and online trends requires content creators to be more creative and adaptable in their writing and subsequent optimization.
According to HubSpot, 55% of marketers expressed that blog content creation remains their top marketing priority, while studies have shown that content marketing receives three times more traffic and leads than any form of paid search advertisement.
In addition, data published by 99 Firms suggests that 61% of consumers have purchased products and services from a company after reading a blog post prior, and with 60% of marketers creating at least one piece of content per day for their online marketing and publishing activities, using dedicated tools to do so yourself becomes a necessity more than a convenience.
However, according to Small Biz Genius, 65% of marketers actively struggle with creating pieces which are both engaging and SERP-friendly, making it essential for content creators to use dedicated tools and services to do so efficiently.
With that in mind, let’s take a look at some of the most useful content writing tools available on the market, the utilization of which will allow you to improve your content marketing, search ranking as well as future lead generation and revenue streams.
The Advantages of Utilizing Content Writing Tools
Before we delve into the content writing tools themselves, it’s worth noting why their use is of such great importance going forward. While the statistics we’ve discussed do suggest a shift toward controlled and predictive content creation rather than simple writing and publishing of said content, the reasoning goes far beyond that.
Platforms such as WoW Grade and Grammarly, as well as Supreme Dissertations, find their way into a plethora of daily content writing, optimization and publishing activities in both freelance blogging and corporate environments.
The aforementioned changes in online trends and SEO have ensured that bloggers and company representatives alike start using writing tools in their marketing efforts for the sake of convenience, modernity and streamlined production. As such, the use of content writing tools on a daily basis can bring about several important advantages to you as a writer and content creator, including but not limited to:
- Standardized content production processes
- Better brand awareness and industry authority
- Higher content engagement and conversion rates
- More frequent collaboration and sponsorship opportunities
- Higher SEO and search engine ranking
- Better ROI in terms of invested time and resources
Best Content Writing Tools to Check Out
Given that we’ve discussed local text editors and their lack of up-to-date trends, let’s start with Evernote as our content writing tool of choice. Evernote is a cloud-based content platform with cross-device synchronization and a plethora of scheduling, organizational and optimization features.
You can safely migrate your content strategy and production entirely to Evernote and in doing so, you will be able to save your work wherever you go, transfer or export it into a variety of formats, as well as fix any proofreading and formatting errors prior to publishing. Effectively, Evernote can become your blogging and content production companion whether you work for yourself or outsource your writing talents to a corporate entity.
Making sure that your content is “readable” first and foremost is an important content writing step to take during production. As such, using Readable (or Readability Score) will ensure that your content is legible, grammatically correct, and easy to understand even for non-native English speakers.
Readable utilizes a text scoring and analysis system which delves deep into your content’s sentencing structure, flow of information and overall formatting. That being said, Readable is suitable for both professional and casual writers, offering both free and premium variants depending on the scale of your production and its needs.
3. Trust My Paper
If writing isn’t your primary vocation, it might be difficult to kick into full content production and write long-form blog posts from day one. This is why outsourcing and third-party content editing exists in the form of professional services such as Trust My Paper.
Trust My Paper is a platform dedicated to helping you improve your writing by allowing you to enlist professional writers in a variety of projects, ranging from copywriting and blog post creation all the way up to editing, proofreading and even rewriting if need be. Make sure to have concrete outlines and plans for your content publishing before you approach Trust My Paper and your writing activities will go from good to great exponentially.
Academic writing is not the only field in which plagiarism and copied content is scorned – in fact, online content publishing falls into the same category. As such, it is imperative that you utilize content writing tools such as Copyscape in your production to avoid misunderstanding or copyright infringement with other bloggers or businesses in your niche.
Copyscape functions in the form of an online search tool which quickly scans and matches your content to other pieces on the web. In doing so, the tool effectively defends your content from plagiarism on the web, as well as facilitates your own original publishing, making it an essential addition to your writing arsenal.
5. Power Thesaurus
As we’ve previously discussed, original expression and relevant content play a major role in making sure that your blog is visible to potential readers. Tools such as Power Thesaurus can help you redefine your vocabulary, terminology and lingo to allow for more unique tone of voice and information delivery to take place.
All you have to do is insert trending or cliché words from your niche into the tool’s UI and gauge the viability of found words against your own content writing needs. Using Power Thesaurus on a daily basis will quickly elevate your writing from good to great, ensuring that your content creation and vocabulary improves over time.
6. Writing Judge
One of the best ways to improve your content writing is to gauge its quality against professional writers and editors on the web. That being said, Writing Judge is a centralized writing review platform with a variety of content outsourcing and editorial services available at your disposal.
Depending on your current content plans and pipeline, Writing Judge will allow you to quickly get in touch with professionals relevant to your content writing needs. Using Writing Judge on a recurrent basis will enable you to bring your content’s quality from good to great by making sure that it is analyzed and edited by established writers with years of experience.
7. One Tab
Given that content writing requires a lot of research and online analysis prior to production, managing your sources and citations can become overwhelming. As such, One Tab is a small and innovative tool which can help streamline your writing research activities by merging browser tabs into succinct and clearly scannable lists.
The uniqueness of One Tab lies in its memory utilization which is especially important for older CPUs and laptop devices with limited battery lives. In addition, One Tab allows for exporting and sharing of your tabs and content resources, making it a great tool not only for individual writing but also for collaborative creation and publishing.
8. Focus Writer
Creating content on a regular basis can sometimes become tiresome – thus, distractions become easier to succumb to. This is why tools such as Focus Writer are essential for content creators such as yourself who aim to go from good to great and deliver high-quality writing to their follower base.
Focus Writer is a dedicated writing tool designed with distraction elimination in mind. Besides the obvious functionality, Focus Writer also allows for daily goal setting, multiple import/export options as well as UI customization depending on your specific writing needs.
9. 750 Words
Speaking of productivity, writing a content piece each day will allow you to quickly grow as a creator and shape your tone of voice in order to become more prominent on the online scene. To do so, you should strive to write a relevant blog post or article each and every day – something which can be facilitated by using 750 Words as your go-to app.
750 Words is a productivity app designed with the development of writing habits in mind, capable of helping you write faster, more concisely and with less distractions along the way. You can either opt for your own topics to write about or look for topic-of-the-day options in 750 Words, thus interacting with its built-in user base and expanding your professional network as a writer along the way.
Finally, once your content is written and (seemingly) ready for publishing, you should spend some time editing and formatting your writing before hitting the “Publish” button. As such, Draft is a tool dedicated to content editing, enabling you to easily track changes to your writing and learn from your mistakes as you create more content.
Rolling back changes and preparing content for publishing is quite easy with Draft under your belt, given its lightweight and writing-centric interface. Draft is also collaboration-friendly, allowing for multiple writers to work together on a single document and track each other’s contributions to the project in side-by-side comparisons.
Potential Content Writing Mistakes to Avoid
Now that we have a better idea of which content writing tools to use in order to improve our content’s performance going forward, it’s worth mentioning several mistakes along the way. These pitfalls will effectively negate the effects of content optimization, creative writing or any effort you’ve put into improving your writing via the tools we’ve discussed previously.
Remember – content writing tools and services such as Studicus, Hemingway Editor and Best Essay Education will only get you so far if you mistakenly make these errors prior to publishing your content. Make sure to avoid and/or eliminate these as they appear on your blog or website and you will undoubtedly outperform your competitors on the market as a result.
1. Lack of Industry Research
Every piece of content you decide to write and publish under your name should be backed by proper research prior to its creation. Explore your industry, current trends, and what established experts have to say on upcoming changes and innovations in your niche. Offer a unique take on trending questions and issues and your audiences will enjoy your written content that much more in the future.
2. Lack of SEO
While not critical to your content writing process itself, SEO will have a large impact on the way your content is ranked against other pieces in the industry. Utilizing tools such as Google AdWords and SEM Rush in your content writing will facilitate a better choice of keywords, formatting and your choice of topics to tackle in upcoming production cycles. SEO remains an industry standard when it comes to content optimization – make sure to have it on your side in addition to the content writing tools you will utilize.
Lack of Multimedia
Lastly, literal “writing” will only get you so far when it comes to attracting readers and followers to your website. As such, you should aim to use different types of media in your blogging activities, such as images, videos, audio interviews or podcasts, etc. Creating a varied content mix for your audience will allow not only for a more dynamic reading experience but also improve your SEO and search ranking as a direct result of increased content accessibility optimization on your part.
Over to You (Conclusion)
And while professional and best content writing tools can indeed help win over audiences across the globe, it’s the quality of your writing and the choice of subject matter that will prevail at the end of the day.
Take your time and choose which topics you will tackle and in which niches you will establish your presence as a professional blogger.
Strike a healthy balance of what you are passionate about personally, as well as that which can help you build a reliable career with income and networking opportunities – make it a win-win for both sides and your content will quickly go from good to great.